Web to Print on WordPress reality or myth?

Back in 2003 WordPress the underdog of all CMS (Content Management System) platforms, in the beginning, it was easily surpassed by more robust and powerful platforms like Plone and Joomla. With a vibrant community of developers and contributors, WordPress has grown to become the most popular CMS in the market, WordPress is used by more than 60 million websites. A good number of web designers that know WordPress and a great variety of plugins that ads functionality and themes with professional page layouts make the whole difference when choosing this CMS.

In 2011 a more stable a robust WordPress was the basis for an innovative plugin called WooCommerce, which later has become the most popular eCommerce storefront on the internet powering almost 20% of all storefronts on the internet. WooCommerce ads additional features of eCommerce to WordPress CMS like shopping cart and a series of other pages. Any company can have access to themes, buy, download, and install, making the necessary adaptations without even having to hire a web designer. And best of all, with WooCommerce it is possible to make online sales of any product and from $ 5 per month, it is possible to host your WordPress on a virtual machine in the cloud. This means you don’t have to rely on an existing vendor to host the solution for you and wait a lot because the chosen host is not the best, or the server is located in Holland while your company is in South Africa for example.

Can a printing company rely on an open source storefront solution?

WooCommerce is a great tool for eCommerce but what about selling printed stuff on it? Web to Print is not a specialty of WordPress or WooCommerce. There are a couple of vendors out there but they use the same concept of a dedicated solution which is hard to implement and lacks performance. That’s why Red Panda came off with a brilliant idea of developing the Arando server for empowering multiple WooCommerce storefronts. This way all the hard work is done on the server-side and not on the storefront, this gives more flexibility to the solution because the server allows multiple connections with 3rd party software and everything is managed via a central Dashboard while on a conventional Web to Print base approach you’d have to manage each store individually.

Arando Server Orders page

So, web to print with WooCommerce is viable with Arando Server, that’s why Arando’s re-imagining how printing companies interact and transact. Choose a web hosting service, install your WordPress and WooCommerce plugin, and start selling print online with a very low cost of ownership.

Talk to us for more info or schedule a demo.

5 reasons why your print business must sell on multiple channels.

In the online world, everyone looks the same, but how to differentiate yourself amongst all the same organizations that have the same equipment as you do, the same access to tools, the same substracts and inks, same finishing equipment, same vendors, sometimes you are even sharing the same customers.

1 – Sell under differentiated brands.

Some of your online strategies might be to compete with your own company. Imagine a self-service solution, it works perfectly for restaurants right? Why not implementing a self-service for your company as well. Some customers would like to sit down and be attended by a waiter likewise some of your customers would expect to receive a visit from a salesperson to discuss technical aspects of a print job, these customers are willing to pay more for differentiated service. On the other hand some customers can take care of themselves and go straight to the buffet, your e-commerce web site is your self-service buffet for your tech-savvy customers. You can publish a limited range of products there at a lower price. If you do a good job, your regular customers don’t even know your “buffet” exists, while your new customers will be happy to buy at a lower price on the self-service web site.

2 – Sell B2B and improve your customer experience.

The most important piece of advice I give print business owners is “If you don’t have experience in selling online” start selling to your existing customers. I get scared when I see the amount of print business that still relies on sending emails for quotes and receiving emails with files attached. It’s a nightmare to think of all the problems this generates. It’s much clever to just create a web site with your customer’s look and fee, and invest in educating your customer to use the web site to communicate with your team, to send the files, and to get quotes in an organized way. That you ca audit, you can generate a view reports. And when you have the correct understanding of how to sell online, you can escalate and maybe start a B2C eCommerce web site.

3 – Sell products for a different audience.

You may have a web site for selling premium products like a top finishing process or a special die-cut and another site where you sell cheap business cards with minimum quality that you arrange on a sheet of paper using some ganging software. It’s a matter of segmentation. You’ll not use the same communication to both sites, your public is different, but both consumers are willing to buy from you. The market is out there waiting for your offers. Stop criticizing those who sell low quality for a low price, why don’t you do the same? I see a lot of traditional companies criticizing those revolutionary startups who know nothing about print, they don’t have a single printing machine. But they know how to get to their target consumer. You too should learn from them. Copy what they are doing because nothing is created out of nothing, everything is a remix.

“When we are no longer able to change the situation, we are challenged to change ourselves.”

— Victor Frankl

4 – Have your sales reps take care of their site.

Think of new business models. Printing companies can have normally shared their profit in the form of a commission to resellers. Those same resellers are afraid the web to print sites will steal jobs from them. Why not empower resellers with their own web sites? Some of them can create web sites for their audience for specific B2B customers. The fact is that by empowering resellers to create their own web sites you get rid of the tedious work of setting up products, and designing web and marketing the web site.

5 – Get an automated solution to manage multiple storefronts.

Without a solution to manage orders centrally, you’ll have to manage orders out of each separate site. Arando Server for eCommerce-to-Print offers you the possibility to manage multiple online sales channels from a single point and connect to your MIS and to your production workflows using JDF.

Talk to us or book your demo.

Are printing companies ready to Pivot?

Your perspective has changed? Maybe it’s time for a Pivot.

The past few months have not been very easy for the graphics market in general. Only packaging and label companies appear not to have been affected by the effects of Covid-19. We have heard that large groups are having great losses, especially those that operate in the commercial printing market with works such as business cards and brochures that had a drop of up to 80% in revenues, which is scary.

What is Pivot in Business? It’s a shift to a new strategy and a term popularized by Eric Ries in his book The Lean Startup to demonstrate how Startups are companies with great risk potential and with an innovative business model but that has not yet been tested in the market. The suggestion that Ries gives is that one should use as few resources as possible to carry out the necessary tests to know whether or not the market will accept the product or service that Startup has to offer. He calls this the MVP acronym of Minimum Viable Product.

Want more info on how to pivot in print?

Should your printing company make a Pivot? This is an important decision that only you as an entrepreneur can make for your company. But in general, we believe that knowing the techniques for creating an MVP is possible. You should start asking questions like Has the printing business reached a dead end and is unable to grow? It may be that the competition is suffocating you and there is no more room for everyone. Is my business to print? Are my profit margins protected?

Necessity is the mother of all invention.

Old proverb

We have seen startups change an entire business system, Uber has done with taxis, and Airbnb has done with the hotel industry. Some companies are large online printers but do not have their machinery. All of them have reinvented existing businesses and your printing company can also reinvent itself, create new products, attract new customers, change cities or countries, create an online business. Let’s talk about help your printing company to make a Pivot and create new businesses within the same business? With technology we can help you create your MVP and test the market. Why not set up a one-to-one conversation and we’ll talk in more detail?

Arando eCommerce to Print is a trademark of Red Panda Graphic Solutions Lda, a software company founded in 2018, based in Lisbon, Portugal that builds web applications for print service providers worldwide and is re-imagining how printing companies interact and transact.

Why brands must have an “eCommerce to print” strategy?

In a digital world, a physical product is the differential

The internet is undoubtedly an excellent communication channel in the digital world. In addition to building an online presence for your company there is a lot of money to be made by selling printed materials online and not just money, but the consolidation of your brand in the physical world, the retention of your target audience

A successful digital presence is not just about being on the network; it is necessary to have an integrated strategy to align some points, such as creating a website, producing content, participating in social networks, sending e-mail marketing, and …

why not? A strategy for selling products online.

Although the digital environment is part of the reality of companies in various segments, there is still a lot of ignorance on the part of entrepreneurs about what it is possible to create in terms of printed products, what materials can be printed on, and the costs involved. This is because some entrepreneurs have not yet understood the importance of printing for the direction of the business.

Arando eCommerce-to-print is a platform we’ve developed to help Brands owners and Content Creators to sell printed products online on a variety of eCommerce storefronts and easily connect to Print Service Provider’s production systems thus simplifying the online sales of printed products

With a focus on all segments of the graphic industry (commercial, editorial, promotional, and packaging/labels printing), Arando runs on a cloud server and communicates through a plug-in with the open platform, based on WordPress, Shopify, social media networks and marketplaces, thus opening a wide range of possibilities to any print service provider.

The best of all worlds is that the brand owner does not need any stock and the service is free of charge, we’ll only charge a commission when an order has been placed and paid for.

Wanna talk about e-commerce to print strategy for your business?

Talk to us

Why your printing company should sell on Facebook Store?

Facebook stores

Facebook launched Facebook Shops and what does this have to do with printing companies?

Everything!

In a world where (almost) everything is digital, a printed product is a powerful marketing tool, it is the link between the digital and the physical world. The importance of printing companies is so high that Facebook chose small typography as the motto of its promotional campaign to publicize its Facebook Shop Ink Meets Paper . This is not just “small typography” but a successful online brand that creates value for the end-user.

With the current business landscape, companies need to reinvent themselves and the graphic market mainly needs new ideas and new strategies. I don’t mean that Facebook should be your main online sales channel, but Facebook Shop is just another sales channel, just like Instagram, WooCommerce, Shopify, and many others.

But anyway, to survive and even succeed in the pro-pandemic world, you must capture orders coming from social networks, and other online sales channels. You can’t miss a single opportunity of making a sale

Without a doubt, printers with traditional systems for online sales, the so-called “web-to-print”, in which you have to learn a language and a proprietary environment, which in practice is something closed, expensive and difficult to interconnect to other existing systems. It will become complicated to attract new customers to your “page” online as it is very difficult to compete with Facebook or Instagram. To give you an idea, Facebook users spend an average of 40 minutes on the social network per day, while on your online page, with a lot of marketing effort, people will stay for a few seconds and all your marketing budget will go down the drain.

Perhaps for this reason most companies in the printing industry are unsuccessful in implementing systems for online sales, especially B2C sites for sale to the final consumer.

In my view, your printing company should simply focus on what it does best, which is to print, without having to worry about maintaining online sales channels and making big investments in digital marketing. Let resellers, digital entrepreneurs, influencers and content creators in general, with several online followers, manage the website and sell to their target audience and the print shop receives orders and produces the prints.

Luis Diniz

That simple!

But how to sell on multiple online channels? This would become a logistical nightmare for my printing company, right?

Wrong!

We at Red Panda are developing the alternative to everything that has already been seen and talked about in terms of online sales for printing companies. We are ecommerce-to-print you web-to-print on steroids!

So it’s time to start taking advantage of multiple online sales channels. We know how and what to do and we can help your company on this journey.

Luis Diniz is CEO and co-founder of Red Panda Graphic Solutions, developers of the #ecommercetoprint solution Arando. We are a startup from Lisbon that is revolutionizing the way print is sold online and changing the industry in the process.

Our CEO, Luis Diniz explains about the Arando project

Red Panda, a Portuguese company specializing in e-commerce solutions, is announcing the launch of a new Arando ecommerce2print platform to simplify and facilitate the creation of eCommerce sites specifically for Web to Print applications for print service providers.

Luis on INKISH TV

One of the most important differentials of Arando ecommerce2print is the fact that it dispenses with the role of the programmer to create a Web to Print platform. “The first major difficulty that a printer encounters when entering the world of Web to Print is having to work with proprietary tools with its particular UI/UX. In this case, the implementation is difficult and requires a programming expert ”, explains Robson Esperança, also a founding partner. “Because we work with a server-based solution, that can connect to multiple online sales channels, what we offer is ‘e-Commerce to Print ’, not a Web to Print.”

Luis Diniz

Arando facilitates the connection between print service providers and content creators, allowing a wide range of possibilities for insertion in the digital world. The cloud server receives the artwork files and connects to the local MIS or prepress workflow.

Arando eCommerce Print Server is a new generation web-to-print.

It helps print service providers to easily sell online. It’s everything you’ve ever needed to get started selling on multiple online channels.

With Arando eCommerce to Print server, you can add Web to Print functionality to your WooCommerce storefront. Create upload fields that allows your customers send you artwork designs directly from the shopping cart.

Arando eCommerce Print Server is a new generation web-to-print. It helps print service providers to easily sell online. It’s everything you’ve ever needed to get started selling on multiple online channels.

With Arando eCommerce to Print server, you can add Web to Print functionality to your WooCommerce storefront. Create upload fields that allows your customers send you artwork designs directly from the shopping cart.

woocommerce #shopify #webtoprint #digitalprint

Red Panda launches Arando eCommerce-to-print

Red Panda, a Portuguese company specializing in e-commerce solutions, is announcing the launch of a new Arando ecommerce2print platform to simplify and facilitate the creation of eCommerce sites specifically for Web to Print applications for print service providers.
 
With a focus on all segments of the graphic industry (commercial, editorial, promotional, and packaging/labels printing), Arando runs on a cloud server and communicates through a plug-in with the open platform, based on WordPress and soon Shopify.

“Selling online is a different process, which requires a lot of knowledge. What we want with Arando is to facilitate this process through an open platform, unlike the proprietary platforms that we have on the market today ”, explains Luís Diniz, CEO, and founder. “We wanted to develop something new that, at the same time, was easier to implement and user friendly.”

Connect multiple open source storefronts to Arando e-Print Server

One of the most important differentials of Arando ecommerce2print is the fact that it dispenses with the role of the programmer to create a Web to Print platform. “The first major difficulty that a printer encounters when entering the world of Web to Print is having to work with proprietary tools with its particular UI/UX. In this case, the implementation is difficult and requires a programming expert ”, explains Robson Esperança, also a founding partner. “Because we work with a server-based solution, that can connect to multiple online sales channels, what we offer is ‘e-Commerce to Print ’, not a Web to Print.”

Arando facilitates the connection between print service providers and content creators, allowing a wide range of possibilities for insertion in the digital world. The cloud server receives the artwork files and connects to the local MIS or prepress workflow.

“Print service providers can try different business models with Arando ecommerce2print, a company can connect to several different resellers and content creators, let them be responsible for marketing the web site, and focus on what they do best. Everything will be centralized in a structured way from a central server, with the possibility of integrating with third-party solutions, generating JDF, and obtaining total control of the online world with production ”, stresses Luís Diniz.

To learn more about Arando and find out how to invest in the new solution, visit: www.arando.io

#ecommercetoprint #ecommerce2print #webtoprint